Since 2020 Q3D have been the sole agency tasked with the managing and maintaining of the McLaren Automotive Retailer Configurator (MARC). Since taking over the project, we have delivered several new models and model year updates, including Artura and the latest 750S coupe and spider models. We also performed a complete overhaul of the material library to improve visual quality and better comparison to their real-life counterparts. We have also upgraded to the UE5 lighting and nanite system all whilst maintaining a real-time frame rate at 4K resolution.
Client: McLaren Automotive
Brief: To manage the retailer configurator, preparing or creating all seen assets from car models to environment materials.
Skills: UE5 + 3DS Max + Photoshop