Q3D were commissioned by Northstar to design and create a series of short animations that would form part of the 750S launch assets. An X-Ray style was adopted in order to highlight certain aspects that can't be seen under the skin. These would go alongside videos of engineers discussing the changes when compared to the vehicle's predecessor in the ever pursuit of perfection.
Client: McLaren Automotive
Brief: To create a series of X-Ray animations highlighting "under the skin" elements, to be part of the launch assets for the new 750S sports car
Skills: UE5 + After Effects