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A key selling point of the McLaren 750s is it's powerful V8 power-train. This took center-stage of a marketing campaign in June 2025, where McLaren commissioned Q3D to produce artwork that celebrated the raw mechanical power of this engine.
A complete CAD model of the engine was repurposed and rigged in UE5 to be rendered in a series of shots, evoking the heat and power of the 750s. This rigged model was also the focal point of a striking promotional video by FUSE Productions.
Client: McLaren Automotive
Brief: To produce a series of renders highlighting the McLaren 750s' V8 engine, plus a fully rigged and animated engine for usage in a promotional video
Skills: UE5 + Houdini
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